What specific TV programs or channels would be of interest to them

What specific TV programs or channels would be of interest to them

1st

Prada can advertise on TV programs like Americas next top model as well a use product placement in movies that suit the image. I wasn’t able to find out the cost to advertise on E news TV but a full page ad costs 1.4 million.

Prada consumers listen to podcasts, they are interested in business and finance as well as wellness and politics. Depending on the podcast Prada selects (assuming it has a large audience) it can cost anywhere from 50,000-100,000 per ad.

Prada consumer mostly read Vogue as a catalog and magazine. Vogue is the highest end fashion magazine and a full page ad in Vogue costs anywhere from $180,000-350,000.

Iconic billboards are important. Places like Sunset Blvd in West Hollywood have have billboards of designer clothes. Prada could rent an hold onto an iconic billboard that would represent them and the people that drive that street. In high end areas, Billboards can be pivotal. To rent a billboard on Sunset depends on the owner and size but can be up to $500,000 a month.

2nd

The target customers for Brandy Melville have the following interests and characteristics:

They (females from 14 to 23 years old, middle to upper class, go to high school or colleges) watch mainly Netflix and use Hulu as well as streaming service: their favorite tv shows are the ones where the main characters are teenagers or people in their 20s;

They love Starbucks and go there with their friends very often, to spend time together, catch up and study;

They listen to Spotify playlists, mainly containing and indie bands;

They are avid consumers of Instagram, they follow many of the current and bigger fashion influencers as well as lifestyle influencers: they post frequently and display very often their outfits detailing the brands they’re wearing;

They move around pretty much by car but like to be outside;

They would probably notice and be attracted by a billboard displaying an ad with their favorite clothing brand, but the best ads to reach their attention would probably be the ones that appear on Instagram, where the profile of our brand and website would pop up as sponsored on their feeds;

The best type of media to use with our target audience is indeed Instagram, where we could have influencers do sponsored posts and Instagram stories advertising our latest items and looks (this would cost $100 per 100,000 influencer’s followers). We would also sponsor the profile by making it appear on our followers’ feed and on the IG’s explore page (this would cost around $3000/month, for a very specific and targeted result).

Sources cited:

3rd

• What specific or channels would be of interest to them?

Levis targets the youth market and their interesting in streaming services like Netflix, Hulu, and Disney+.

• Do they listen to the radio? When and what specific stations? Podcasts?

The music they primary listen to is music festival, Hip hop, and country. In “2016, Europe launched the Levi’s® Music Project, designed to provide access to music education in areas that need it most, whilst partnering with the most loved and relevant music artists in the world.

• What specific magazines would they read?

They read C magazine and Fortune. Mostly anything with the influence of celebrities and influencers. They like clout and popularity behind the magazines.

• What catalogs do they receive or read?

They would receive catalogs through emails. Everything is digitally since the youth is primary on the social media, and always on their phones. They would receive catalogs from other retailers such as Macy’s, Urban Outfitters, and any trendy clothing store that has Levi’s that would get the markets attention.

• Would they be open to interesting out-of-home advertising and where should it be located?

Going through what is happen today Levi’s is spending $399.3 million on ads. The ads are promotional or are a reflection of what is going on around the world socially, environmentally, and economically. Due to being stick inside Levi’s see’s TikTok, as an increasingly important place to connect with new customers. Their revenue will plan to go up 5% on the $1.5 Billion earnings. 

Here are some ads that Levi’s has done before.

 

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