New-Economy Strategies

New-Economy Strategies

Identify an appropriate marketing strategy consistent with the product’s stage in its product life cycle and the market and competitive conditions it faces.  Identify the strategies key competitors are using, and develop a rationale for the strategy you have chosen.

450 words

Chapter 11:

Develop a new-economy strategy for your product or company.  Identify relevant new-economy tools that should be included in the marketing strategy you are preparing.  Develop the rest of your marketing mix, integrating your new-economy strategy therein, and prepare arguments why the product, pricing, promotion, and distribution decisions you’ve made are the best ones to make given the market and competitive conditions you face.

450 words

This section needs to be a minimum of 3 pages (each 300 words). Use 1.5 pages per section.


Ensure good grammar and quality. There should be good flow of work in the paper and ensure to use subtitles (check correct apa formatting of titles). Use correct apa formatting and provide the references for the work.


Use the same product used in part 1, 2, 3 and 4 of the plan.



………………………….Answer preview…………………………

We are in a time when everything seems to be changing so fast, and things becoming hi-tech.  Stock prices change overnight; and mergers and acquisitions happen within the blink of an eye. This has not only changed the way we live but also the economic aspect of carrying out businesses. Technology has had a major impact on the way businesses communicate about their products to potential consumers; and hence the marketing decisions they make………………………………….


697 words

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