Marketing analytics

marketing analytics
Description
1. why sales forecasting so important? discuss the various methods of sales forecasting and use examples to illustrate your answers. (300-
350words)
2. how can bass model be used for marketing decisions? use theoretical frameworks and examples to illustrate your answer. (300-350words)
structure:
1. explain and define key terms
2. pro n cons and leads to the sub question
3. theoretical
4 good example
5 conclusion
question: how can customer satisfaction be measured? how does it relate to SERVQUAL? use examples to illustrate your answer. (550 words) 2. explain the theory 3. define key terms 4. pros and cons and leads to any sub question 4. theoretical answer 5 good examples 6 conclusion #outcome of satisfaction #service context
question 4: how can conjoint analysis be used for marketing? discuss the various types of conjoint analysis and its pros and cons. find examples to illustrate your answers. (500words) #conjoint analysis, business research n academic research, method, types of CA, pros and cons, hotel case, how to debate, design the whole hotel n differences, people based on their preferences, run cluster analysis after
……………….Answer Preview…………..
  1. Sales forecasting

Introduction

Sales forecasting can be defined as the different processes and method employed in the estimation of future sales. It is a very important tool for decision making regarding the assessment of both short-term and long-term performances of an organization.

Importance of sales forecasting

It is important for financial planning because information of sales forecast can be used to make predictions about future revenues and profits……

APA
1885 words







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