Many market researchers have their favorite research approaches or techniques
Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.
Take a position: The best marketing research is quantitative in nature versus the best research is qualitative in nature.
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Answer preview to Many market researchers have their favorite research approaches or techniques
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