Review both of the following:

MacKay, A., (2004) A practitioners guide to the balanced scorecard:  A practitioners’ report based on: Shareholder and stakeholder approaches to strategic performance measurement using the balanced scorecard.  Chartered Institute of Management Accountants.  Retrieved from: 

Murby, L., Gould, S., (2005).  Effective Performance Management with the Balanced Scorecard: Technical Report. Chartered Institute of Management Accountants.  Retrieved from:


Rohm, H., Malinoski, M., Strategy based balanced scorecards for technology.  Balanced Scorecard Institute.  Retrieved from: 

You will have an opportunity to take what you have learned and to apply it as an organizational consultant.

For this case assignment you will play the role of a consultant in presenting a case to a medium to large technology firm.  A representative from the company, Sonic Technologies has contacted you and asked for you to meet with a group of company executives and to discuss how the BCS approach works in technology organizations.

Of course, it is well known that consultants are not all-knowing and that it is not uncommon to do a considerable amount of research before presenting a case to a given client.  Fortunately, you came across the following document while preparing for the assignment:

Your task is to prepare an overview document that you will provide the individuals who participate in your meeting.  This document should not exceed 5 pages, but should summarize the key points of the balanced scorecard process based on what you have learned this session and you need to apply what you have learned to technology organizations.

Rohm, H., Malinoski, M., Strategy based balanced scorecards for technology.  Balanced Scorecard Institute.  Retrieved from:

Your essay should be 4 to 5 pages long and include the following:

Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper.

Analysis: In this section you will present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard and more traditional approaches.

Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka, your professor) as to your position.

Additional Instructions: Your essay should be 3 to 4 pages in length (not counting your title page or references). You must include a title page and a list references. APA formatting is preferred. Do not paste in sections of text into your essay. All of your work must be written in your own words. It’s OK to use a short quote now and again, but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you are borrowing somebody else’s ideas, or information. That is to say, if you are borrowing a thought from a publication from J. Neutron’s article written in 2010, that section of text must be followed with (J. Neutron, 2010). Quotations, data, and general ideas (put into your own words) should all be cited.




…………………….Answer preview………………………..

The Balanced Scorecard is a process framework used to assess an organization’s effectiveness in pursuing their mission or a specific exercise. Several businesses have evaluated their successes or their failures on the earnings or the losses they incur, but apart from that, there are other factors that should be placed into consideration…………………..

1251 words

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