Imagine that you are a celebrity chef pitching your newest, innovative idea for a restaurant to the CEO of a restaurant investment group.
Imagine that you are a celebrity chef pitching your newest, innovative idea for a restaurant to the CEO of a restaurant investment group. Use your knowledge of Cialdini’s six principles of influence to sell your new idea!
Choose ONE of the following three ideas, write up a pitch
DEA 1: The Reefstaurant
Your innovative idea is to design, create and run a new sea food restaurant that is located entirely underwater in Kealakekua Bay on Hawaii’s big island. Guests would enter this high end restaurant via a tunnel and are treated to a 270-degree panoramic view of the pristine reef, with common sea life including fish, sharks, sea turtles and a pod of sleeping dolphins. Likely CEO concerns include logistics (how do you cook underwater?), building permits, and liability (e.g., what if it springs a leak?).
IDEA 2: I Lava This Place!
Your innovative idea is to design, create and run a new restaurant that is located on Hawaii’s big island, and in which all meals are cooked over an active volcanic hole in the ground. Guests are treated to an exciting red magma glow and fine dining versions of local ground oven Hawaiian cuisine. The restaurant site has seen consistent low level volcanic activity for the last 30 years. Likely CEO concerns include logistics (what if the magma stops flowing?), building permits, and liability (what if the magma explodes?).
IDEA3: The Height of Fine Dining
Your innovative idea is to design, create and run a new high end Poke restaurant that is located entirely within the branches of one of the largest Banyan Trees in North America—in Lahaina, on the Hawaiian island of Maui. The will be constructed of roofless wooden platforms nestled within the branches of the tree, and surrounded by beautiful local birdlife. Likely CEO concerns include logistics (how many guests can fit in a tree?), building permits, and liability (e.g., what if the tree catches on fire?).
Cialdini’s principles:
1. Reciprocity-I scratch your back…
2. Scarcity-While supplies last!
3. Consistency-You already did X, so do Y
4. Consensus-Others have done X
5. Liking-I’m likable!
6. Authority-Trust me, I’m a doctor…
pls follow the instructions, I will post some videos that might helpful
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