Globalisation –  the case study of Kellogg –

how they build strategies from their aims and objectives

Using the case study on Kellogs ‘objectives and business strategy’, respond to questions 1-4 below:-

  1. list six examples of ‘brands’. Why is a brand called a ‘powerful tool’ in the case study?
  2. Using a Kellogs product as an example, work around the diagram shown in the introductory section on branding and write a short statement identifying how that product tries to influence consumer choice and confidence.
  3. Explain what is meant by the terms, market share, market segment and market leader?
  4. What do Kellogs gain by setting SMART business objectives?
  5. How do objectives help in establishing a business strategy?
  6. The Kellogs strategy would not have worked without good communication. Do you agree? Justify your answer with examples.

………………Answer Preview……………..

Question 1: Why is a brand called a ‘powerful tool’.

            Branding is the most powerful tools that organizations use to promote their products. It determines consumer response as well as product response in the market (Calkins, 2008, p. 59). Based on Kellogg’s case study, a brand is the first factor that determines whether a consumer buys a product or not. According to the study, the moment a consumer spots a brand it sends a message to their consumer and increases their purchasing potential. Secondly, brand helps in recognition of products. Brands have unique labels that ………………….


950 words

We offer the bestcustom writing paper services. We have done this question before, we can also do it for you.

Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.