Antitrust

Antitrust

Antitrust laws were essentially created to stop businesses that got too large from blocking competition and abusing their power. Mergers and monopolies can limit the choices offered to consumers because smaller businesses are not usually able to compete. Although free and open competition ensures lower prices and new and better products, it has the potential to significantly limit market diversity.

Look at the 2 examples below of how mergers and acquisitions have affected the way in which companies do business.

A APA formatted research paper that responds to the aligned questions. Specifically, your paper must:

  • Identify the two firms with similar problems from different countries
  • Conduct a comparative analysis of the firms
  • Analyze political, social, ethical and legal differences and their impact on management decision making
  • Provide substantive conclusion and recommendations

Submitting your assignment in APA format means, at a minimum, you will need the following:

Federal antitrust enforcers are investigating whether a multinational pharmaceutical company has attempted to minimize the impact of generic competition to one of its most profitable prescription drugs. This anti-depressant drug is the company’s best seller, with sales last year of $2.11 billion, representing a 22% increase from the year before.

The Federal Trade Commission (FTC) is conducting an investigation to determine whether the company has engaged in activities to prevent generic alternatives to the prescription drug from entering the market. Specifically, the FTC is challenging a practice among brand-name and generic-drug manufacturers to agree to delay the introduction of the lower priced generic drugs to the market.

Answer the following questions:

Why would the drug maker want to stymie generic competition? Explain.

  • What types of legal barriers to market entry exist?
  • What are the possible ethical dilemmas present in this example?

……………Answer Preview………….

Identify the two firms with similar problems from different countries

Comcast and NBC Universal merged on January 18th 2011. This was termed as a mega-mega-merger. The merger would take over the media industry and in a way monopolize it. The merger would bring a big change in the media industry because it was going to be in control of what people watched and how it would be watched. Companies like Time Warner, Disney, Verizon and Viacom would be greatly affected (Laing, Gómez, & Burke, 2007).

The Reliance and BP is another major merger ………………………

APA

877 words








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